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Progressive Insurance and Adult Swim have partnered to use stop-motion in new Commercials.

Developed by the Adult Swim creative team and produced by Stoopid Buddy Stoodios these two all new commercials for insurance giant, Progressive, showcase the effective use of stop-motion in advertising with Air Flow and Hustlin' Flo. See how Flo puts competing insurance agents in their place with her basketball skills and ability to drop a lyrical beat.

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Flo and her competitive counterparts have become animated to advertise Progressive's Name Your Price Tool. Flo showcases her basketball skills in Air Flo with a sick dunk that sends her to the stratosphere. Then in Hustlin' Flo we see her drop the mic after a lyrical burn so sweet, a street mime is brought to words. Progressive is branching away from it's regular tried and true media messages in this partnership to appeal to younger audiences and fans of the Adult Swim Robot Chicken series. Air Flo first previewed during NBA All-Star Weekend to tease audiences, but both spots went full public view on Adult Swim, Cartoon Network and all of Progressive's media channels yesterday. Check out the commercials below and enjoy stop-motion in main stream advertising!

Scott CulpepperComment