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A couple of ads. One for canned foods...

Uploaded by Vimeo User mfayax

Our studio ISM was approached by the distributor of HOSEN canned products BHM Traders, to produce an animation that showcased their product range. 

HOSEN has a wide variety of products, and our concept was to show the different possibilities of food you can create with their wide product range. We created a fast paced stop motion animation that was accompanied by a humorous and catchy jingle that introduces the products to the viewers and the dishes you can create with them. Our goal was to use vibrant colour combinations that complemented the colourful products and to make the animation playful and memorable.

All animations were done using manual adjustments and makeshift props as we did not use any mechanical stop motion tools. This was our first stop motion animation and although it required a lot of hands-on work, it was a rewarding and fun learning experience.


Client: BHM Traders
Compositing, production & color grading: ISM Studio
Producer / Animator / Photographer: Mohamed Fayaz
Art Director / Designer: Ani Bushry
Music & Sound Design: Madhoship
Lights & Studio: Artéfficio Studio
Special thanks to: Seeniya for the delicious Pineapple upside-down cake (scroll to the bottom of the page)

Scott CulpepperComment